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Predicting new customers' risk type in the credit card market
Zhao, Yi; Zhao, Ying; Song, Inseong - In: Journal of marketing research : JMR 46 (2009) 4, pp. 506-517
Persistent link: https://www.econbiz.de/10003872312
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Forecasting consumer credit card adoption : what can we learn about the utility function?
Qi, Min; Yang, Sha - In: International journal of forecasting 19 (2003) 1, pp. 71-85
Persistent link: https://www.econbiz.de/10001735033
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Unrealistic optimism in consumer credit card adoption
Yang, Sha; Markoczy, Livia; Qi, Min - In: Journal of economic psychology : research in economic … 28 (2007) 2, pp. 170-185
Persistent link: https://www.econbiz.de/10003580599