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Why are some modes of acquisition more profitable? : a study of the credit card industry
Steffes, Erin M.; Murthi, B. P. S.; Rao, Ram C. - In: Journal of financial services marketing : JFSM 16 (2011/12) 2, pp. 92-100
Persistent link: https://www.econbiz.de/10009385087
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Acquisition, affinity and rewards : do they stay or do they go?
Steffes, Erin M.; Murthi, B. P. S.; Rao, Ram C. - In: Journal of financial services marketing : JFSM 13 (2008/09) 3, pp. 221-233
Persistent link: https://www.econbiz.de/10003802563