Acquisition, affinity and rewards : do they stay or do they go?
Year of publication: |
2008
|
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Authors: | Steffes, Erin M. ; Murthi, B. P. S. ; Rao, Ram C. |
Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 13.2008/09, 3, p. 221-233
|
Subject: | Kreditkartengesellschaft | Credit card industry | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | USA | United States |
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