In this paper we consider competitive performance of 73 leading Croatian companies along eight dimensions which were determined based on exploratory research (interviews with managers). We link present competitive performance with past innovation and future innovation plans. We argue that if the...

Purpose – One role of a foreign subsidiary within a multinational corporation's (MNC's) global portfolio is to connect the MNC to foreign customers. To examine this key customer contact point, this study aims to examine the linkages between local market conditions and strategic orientation,...