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Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation

Šerić, Maja; Gil Saura, Irene; Mollá Descals, Alejandro - In: Journal of relationship marketing : innovations & … 12 (2013) 2, pp. 114-140

Persistent link: https://www.econbiz.de/10009774824

ICT, IMC, and brand equity in high-quality hotels of Dalmatia : an analysis from guest perceptions

Šerić, Maja; Gil Saura, Irene - In: Journal of hospitality marketing & management 21 (2012) 7/8, pp. 821-851

Persistent link: https://www.econbiz.de/10009688552

Insights on integrated marketing communications : implementation and impact in hotel companies

Šeric, Maja; Gil Saura, Irene; Ozretić-Došen, Đurđana - In: International journal of contemporary hospitality management 27 (2015) 5, pp. 958-979

Persistent link: https://www.econbiz.de/10011408175

Latest technology and communication consistency in hospitality : a comparison between two Mediterranean countries

Šerić, Maja; Gil Saura, Irene; Praničević, Daniela … - In: Economic research 29 (2016) 1, pp. 1091-1108

Persistent link: https://www.econbiz.de/10012222128

Customer-based brand equity building : empirical evidence from Croatian upscale hotels

Šerić, Maja; Gil Saura, Irene; Mikulić, Josip - In: Journal of vacation marketing : an international journal 23 (2017) 2, pp. 133-144

Persistent link: https://www.econbiz.de/10011951149

Insights on integrated marketing communications: implementation and impact in hotel companies

Šeric, Maja; Gil-Saura, Irene; Ozretić-Došen, Đurđana - In: International Journal of Contemporary Hospitality Management 27 (2015) 5, pp. 958-979

Purpose – The purpose of this paper is to provide insights on integrated marketing communications (IMC) by empirically examining the concept in a new context, that is hotel companies, and comparing its implementation and impact in Italian and Croatian hotels. Design/methodology/approach –...

Persistent link: https://www.econbiz.de/10014765276

The use of ICT in established and emerging tourist destinations: a comparative analysis in hotels

Eugenia Ruiz-Molina, Maria; Gil-Saura, Irene; Šerić, Maja - In: Journal of Hospitality and Tourism Technology 4 (2013) 2, pp. 96-118

Purpose – Information and communication technologies (ICT) may represent an important source of advantages for service companies. However, the literature suggests that ICT need to be adapted to the demands of the company and its customers. The purpose of this paper is to compare the ICT use in...

Persistent link: https://www.econbiz.de/10014874376