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Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation
Šerić, Maja; Gil Saura, Irene; Mollá Descals, Alejandro - In: Journal of relationship marketing : innovations & … 12 (2013) 2, pp. 114-140
Persistent link: https://www.econbiz.de/10009774824
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ICT, IMC, and brand equity in high-quality hotels of Dalmatia : an analysis from guest perceptions
Šerić, Maja; Gil Saura, Irene - In: Journal of hospitality marketing & management 21 (2012) 7/8, pp. 821-851
Persistent link: https://www.econbiz.de/10009688552
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Insights on integrated marketing communications : implementation and impact in hotel companies
Šeric, Maja; Gil Saura, Irene; Ozretić-Došen, Đurđana - In: International journal of contemporary hospitality management 27 (2015) 5, pp. 958-979
Persistent link: https://www.econbiz.de/10011408175
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Latest technology and communication consistency in hospitality : a comparison between two Mediterranean countries
Šerić, Maja; Gil Saura, Irene; Praničević, Daniela … - In: Economic research 29 (2016) 1, pp. 1091-1108
Persistent link: https://www.econbiz.de/10012222128
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Customer-based brand equity building : empirical evidence from Croatian upscale hotels
Šerić, Maja; Gil Saura, Irene; Mikulić, Josip - In: Journal of vacation marketing : an international journal 23 (2017) 2, pp. 133-144
Persistent link: https://www.econbiz.de/10011951149