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Cross-cultural management
Customer value
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Kundenwert
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Beziehungsmarketing
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Dienstleistungsqualität
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1993-2000
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Cepeda Carrión, Gabriel
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Handbook of partial least squares : concepts, methods and applications
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ECONIS (ZBW)
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Reframing customer value in a service-based paradigm : an evaluation of a formative measure in a multi-industry, cross-cultural context
Ruiz, David Martín
;
Gremler, Dwayne D.
;
Washburn, Judith H.
- In:
Handbook of partial least squares : concepts, methods …
,
(pp. 535-566)
.
2010
Persistent link: https://www.econbiz.de/10003944669
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