Reframing customer value in a service-based paradigm : an evaluation of a formative measure in a multi-industry, cross-cultural context
David Martín Ruiz, Dwayne D. Gremler, Judith H. Washburn, and Gabriel Cepeda Carrión
| Year of publication: |
2010
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|---|---|
| Authors: | Ruiz, David Martín ; Gremler, Dwayne D. ; Washburn, Judith H. ; Cepeda Carrión, Gabriel |
| Published in: |
Handbook of partial least squares : concepts, methods and applications. - Berlin : Springer, ISBN 3-540-32825-4. - 2010, p. 535-566
|
| Subject: | Kundenwert | Customer value | Messung | Measurement | Interkulturelles Management | Cross-cultural management | Kundenzufriedenheit | Customer satisfaction |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003944669