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Purpose This conceptual paper focuses on a common observation in the implementation stage of reward-based crowdfunding … McKenny et al. (2017), need greater attention from researchers studying crowdfunding. …
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identified in reward-based crowdfunding (RBC) literature through a South African based case study. The dramatic rise and … decade. Crowdfunding in its modern-day form is a fundamental embodiment of these two movements showing significant growth … worldwide. Despite this growth, the theoretical development of crowdfunding emanates from a limited nexus of research, causing a …
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