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Commodifying ancient cultural heritage : the market evolution of the Parthenon temple
Brokalaki, Zafeirenia; Patsiaouras, Georgios - In: Journal of historical research in marketing 14 (2022) 1, pp. 4-23
Persistent link: https://www.econbiz.de/10012880735
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Marketing, art and voices of dissent : promotional methods of protest art by the 2014 Hong Kong’s Umbrella Movement
Patsiaouras, Georgios; Veneti, Anastasia; Green, William - In: Marketing theory 18 (2018) 1, pp. 75-100
Persistent link: https://www.econbiz.de/10011825475