Showing 1 - 2 of 2
Persistent link: https://www.econbiz.de/10010237663
This article develops and tests a segmentation scheme for the U.S. Hispanic market based on the extent and nature of acculturation. Acculturation is conceptualized as driven by language preferences and two dimensions of cultural identification, Hispanic and American. Structural equation modeling...
Persistent link: https://www.econbiz.de/10010869646