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Cultural identity
Consumer behaviour
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Materialism
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Economic psychology
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Cross-cultural differences in consumer attitudes and their implications for complaint management
Richins, Marsha L.
- In:
International journal of research in marketing : IJRM ; …
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(
1985
)
3
,
pp. 197-206
Persistent link: https://www.econbiz.de/10001041182
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