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~subject:"Cultural identity"
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Cultural identity
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Measurement and research methods in international marketing
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Difference scores, anaysis levels, and the (mis)interpretation of cultural distance
Franke, George R.
;
Hill, John S.
;
Ramsey, Jase
;
Richey, …
- In:
Measurement and research methods in international marketing
,
(pp. 31-51)
.
2011
Persistent link: https://www.econbiz.de/10009377927
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