Difference scores, anaysis levels, and the (mis)interpretation of cultural distance
George R. Franke, John S. Hill, Jase Ramsey and R. Glenn Richey
| Year of publication: |
2011
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|---|---|
| Authors: | Franke, George R. ; Hill, John S. ; Ramsey, Jase ; Richey, R. Glenn |
| Published in: |
Measurement and research methods in international marketing ; 22. - Bingley [u.a.] : Emerald, ISBN 978-1-78052-094-0. - 2011, p. 31-51
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| Subject: | Internationale Marktforschung | International marketing research | Kulturelle Identität | Cultural identity | Statistische Methode | Statistical method |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009377927