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~subject:"Cultural identity"
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Wagner, Ralf
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Falkenreck, Christine
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Aliyev, Farhad
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Working paper / Dialog Marketing Competence Center
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Corporate reputation review : an international journal
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Journal of international consumer marketing
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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ECONIS (ZBW)
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1
The spread of mobile commerce : an inter-cultural comparison
Wagner, Ralf
;
Klaus, Martin
-
2009
Persistent link: https://www.econbiz.de/10003911233
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2
Impact of direct marketing acticvities on company reputation transfer success : empirical evidence from five different cultures
Wagner, Ralf
;
Falkenreck, Christine
-
2009
Persistent link: https://www.econbiz.de/10003911239
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3
Impact of direct marketing activities on company reputation transfer success : empirical evidence from five different cultures
Falkenreck, Christine
;
Wagner, Ralf
- In:
Corporate reputation review : an international journal
13
(
2010/11
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10003987861
Saved in:
4
Communication assimilation to target groups' culture : a study of hypermedia design practice
Wagner, Ralf
;
Dödtmann, Judith
-
2013
Persistent link: https://www.econbiz.de/10010210892
Saved in:
5
Cultural influence on luxury value perceptions : collectivist vs. individualist luxury perceptions
Aliyev, Farhad
;
Wagner, Ralf
- In:
Journal of international consumer marketing
30
(
2018
)
3
,
pp. 158-172
Persistent link: https://www.econbiz.de/10011917533
Saved in:
6
Service satisfaction with premium durables : a cross-cultural investigation
Löffler, Michael
;
Decker, Reinhold
- In:
Quantitative marketing and marketing management : …
,
(pp. 401-422)
.
2012
Persistent link: https://www.econbiz.de/10009621746
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