Cultural influence on luxury value perceptions : collectivist vs. individualist luxury perceptions
Farhad Aliyev and Ralf Wagner
| Year of publication: |
May-June 2018
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|---|---|
| Authors: | Aliyev, Farhad ; Wagner, Ralf |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 30.2018, 3, p. 158-172
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| Subject: | Collectivist cultures | individualist cultures | luxury brands | perceptions | purchase intentions | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Kollektivismus | Collectivism | Kulturelle Identität | Cultural identity | Individualismus | Individualism | Unternehmenskultur | Corporate culture | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08961530.2017.1381872 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011917533