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~subject:"Cultural identity"
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Cultural identity
Consumer behaviour
46
Konsumentenverhalten
42
Brand image
16
Brand management
16
Markenimage
15
Markenführung
14
Product design
12
Produktgestaltung
12
Theorie
10
Theory
10
Emotion
9
Beziehungsmarketing
8
Deutschland
8
Germany
8
Packaging
8
Personality psychology
8
Persönlichkeitspsychologie
8
Relationship marketing
8
USA
8
United States
8
Brand
7
Ethics
7
Markenartikel
7
Verpackung
7
Advertising effects
6
Brand heritage
6
Cognition
6
Ethik
6
Werbewirkung
6
Jugendliche
5
Kognition
5
Kulturelle Identität
5
Kundenbindung
5
Wine
5
Youth
5
Advertising
4
Business ethics
4
France
4
Frankreich
4
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Rose, Gregory
3
Merchant, Altaf
2
Bakir, Aysen
1
Butori, Raphaëlle
1
Choi, Sunmee
1
Evaristo, Roberto
1
Gentina, Elodie
1
Liu, Li
1
Mathews, Lucy
1
Moody, Geoffrey
1
Orth, Ulrich R.
1
Pecot, Fabien
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Rose, Gregory M.
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Straub, Detmar W.
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Global information systems : the implications of culture for IS management
1
International journal of nonprofit and voluntary sector marketing
1
Journal of business research : JBR
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
5
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1
Culture and consumer responses to Web download time : a four-continent study of mono- and polychronism
Rose, Gregory M.
;
Evaristo, Roberto
;
Straub, Detmar W.
- In:
Global information systems : the implications of …
,
(pp. 337-366)
.
2008
Persistent link: https://www.econbiz.de/10003907413
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2
How national culture impacts teenage shopping behavior : comparing French and American consumers
Gentina, Elodie
;
Butori, Raphaëlle
;
Rose, Gregory
; …
- In:
Journal of business research : JBR
67
(
2014
)
4
,
pp. 464-470
Persistent link: https://www.econbiz.de/10010362109
Saved in:
3
Effect of university heritage and reputation on attitudes of prospective students
Merchant, Altaf
;
Rose, Gregory
;
Moody, Geoffrey
; …
- In:
International journal of nonprofit and voluntary sector …
20
(
2015
)
1
,
pp. 25-37
Persistent link: https://www.econbiz.de/10011492962
Saved in:
4
Brand heritage across cultures : U.S.A., France and South Korea
Pecot, Fabien
;
Rose, Gregory
;
Merchant, Altaf
;
Choi, Sunmee
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 49-60
Persistent link: https://www.econbiz.de/10013493085
Saved in:
5
Cultural differences in design-based product evaluation: the role of holistic and analytic thinking
Liu, Li
-
2013
Persistent link: https://www.econbiz.de/10009767549
Saved in:
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