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Chinese cultural values and personal referral sources in international education choice

Gray, Vaughan; Fam, Kim Shyan; Che, Yu; Singh, Gurmeet - In: Journal of promotion management : JPM 21 (2015) 6, pp. 817-834

Persistent link: https://www.econbiz.de/10011433669

Researching Asian consumer culture in the global marketplace

Seo, Yuri; Fam, Kim Shyan - In: Qualitative market research : an international journal 18 (2015) 4, pp. 386-390

Persistent link: https://www.econbiz.de/10011497091

Cross-cultural food consumption behavior of consumers in Fiji

Devi, Karishma Kavita; Singh, Gurmeet; Naz, Rafia; Fam, … - In: International journal of business and economics 14 (2015) 1, pp. 105-126

Persistent link: https://www.econbiz.de/10011316489

Impact of cultural values on young consumers' choice of international tertiary education

Chung, Kim-choy; Fam, Kim Shyan; Holdsworth, David K. - In: Asia-Pacific journal of business administration 1 (2009) 1, pp. 54-67

Persistent link: https://www.econbiz.de/10003915439

Applying transaction utility theory to sales promotion : the impact of culture on consumer satisfaction

McNeill, Lisa S.; Fam, Kim Shyan; Chung, Kim - In: The international review of retail, distribution and … 24 (2014) 2, pp. 166-185

Persistent link: https://www.econbiz.de/10010367007

Consumers' views of Feng Shui : antecedents and behavioral consequences

Luk, Chung-leung; Wan, Wendy W. N.; Chow, Raymond P. M.; … - In: Psychology & marketing 29 (2012) 7, pp. 488-501

Persistent link: https://www.econbiz.de/10009565200

The role of cultural differences in customer retention : evidence from the high-contact service industry

Fam, Kim Shyan; Boon Liat Cheng; Cham Tat Huei; Yi, … - In: Journal of hospitality & tourism research : JHTR ; the … 47 (2023) 1, pp. 257-288

Persistent link: https://www.econbiz.de/10014230003

Impact of Cultural Values on Young Consumers’ Choice of International Tertiary Education

Chung, Kim Choy - 2009

The purpose of this paper is to investigate the following choice issues among young consumers (Generation Y): how cultural values influence a student's decision on study destinations, and how cultural values influence student's preferred sources of information for university choice? High school...

Persistent link: https://www.econbiz.de/10013157046