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~subject:"Cultural identity"
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Communicating charity successes across cultures : highlighting individual or collective achievement?
Laufer, Daniel
;
Silvera, David H.
;
McBride, J. Brad
; …
- In:
European journal of marketing : EJM
44
(
2010
)
9/10
,
pp. 1322-1333
Persistent link: https://www.econbiz.de/10008661726
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