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~subject:"Cultural identity"
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Cultural identity
Consumer behaviour
26
Konsumentenverhalten
24
Brand image
9
Markenimage
9
Designation of origin
8
Herkunftsbezeichnung
8
Brand management
7
Markenführung
7
Luxury goods
6
Luxusgüter
6
Beziehungsmarketing
4
Brand
4
Culture
4
Markenartikel
4
National culture
4
Nationalkultur
4
Perception
4
Relationship marketing
4
Consumer ethnocentrism
3
Country of origin
3
Customer satisfaction
3
Firm performance
3
International marketing
3
Kundenzufriedenheit
3
Satisfaction
3
United Kingdom
3
Unternehmenserfolg
3
Wahrnehmung
3
Brand evaluation
2
Celebrity endorsement
2
Cognition
2
Country image
2
Cross-cultural management
2
Cross-cultural psychology
2
Cultural conditioning
2
Einzelhandel
2
Ethics
2
Ethik
2
Global brands
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English
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Kastanakis, Minas N.
2
Voyer, Benjamin G.
2
Gaston-Breton, Charlotte
1
Lemoine, Jérémy E.
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Journal of business research : JBR
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ECONIS (ZBW)
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1
The effect of culture on perception and cognition : a conceptual framework
Kastanakis, Minas N.
;
Voyer, Benjamin G.
- In:
Journal of business research : JBR
67
(
2014
)
4
,
pp. 425-433
Persistent link: https://www.econbiz.de/10010362122
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2
Pleasure, meaning or spirituality : cross-cultural differences in orientations to happiness across 12 countries
Gaston-Breton, Charlotte
;
Lemoine, Jérémy E.
;
Voyer, …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012643478
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