Between the mass and the class: Antecedents of the “bandwagon” luxury consumption behavior
Year of publication: |
2012
|
---|---|
Authors: | Kastanakis, Minas N. ; Balabanis, George |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 65.2012, 10, p. 1399-1407
|
Publisher: |
Elsevier |
Subject: | Bandwagon effects | Conspicuous consumption | Luxury goods | Interdependent self-concept | Consumer susceptibility to normative influence | Status consumption | Consumer need-for-uniqueness |
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