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~subject:"Cultural identity"
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Cultural identity
Consumer behaviour
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Advertising effects
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Brand image
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Celebrity endorsement
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Homosexuality
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Journal of global marketing
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The role of culture in creative execution in celebrity endorsement : the cross-cultural study
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
3
,
pp. 155-172
Persistent link: https://www.econbiz.de/10010189495
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