Narrow search
Showing 1 - 3 of 3
Cover Image
Brand identity and culture interaction in the Indian context : a grounded approach
Sharma, Arbuda; Patro, Sanjay; Chaudhry, Harish - In: Journal of advances in management research : JAMR 19 (2022) 1, pp. 31-54
Persistent link: https://www.econbiz.de/10012797815
Cover Image
Deliberate self-indulgence versus involuntary loss of self-control : toward a robust cross-cultural consumer impulsiveness scale
Sharma, Piyush; Sivakumaran, Bharadhwaj; Marshall, Roger - In: Journal of international consumer marketing 23 (2011) 3/4, pp. 229-245
Persistent link: https://www.econbiz.de/10009270621
Cover Image
Looking beyond impulse buying : a cross-cultural and multi-domain investigation of consumer impulsiveness
Sharma, Piyush; Sivakumaran, Bharadhwaj; Marshall, Roger - In: European journal of marketing : EJM 48 (2014) 5/6, pp. 1159-1179
Persistent link: https://www.econbiz.de/10010388092