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Cultural differences in giving experiential (vs. material) gifts

Suh, Minji; Cho, Hyewon - In: Marketing letters : a journal of research in marketing 34 (2023) 2, pp. 223-236

Persistent link: https://www.econbiz.de/10014333923

Torelli, Carlos J.; Keh, Hean Tat; Chiu, Chi-yue - In: Brands and brand management : contemporary research …, (pp. 113-132). 2010

Persistent link: https://www.econbiz.de/10003941311

Cross-cultural issues in consumer behavior

Shavitt, Sharon; Lee, Angela Y.; Torelli, Carlos J. - In: Social psychology of consumer behavior, (pp. 227-250). 2009

Persistent link: https://www.econbiz.de/10003812966

Extending culturally symbolic brands : a blessing or a curse?

Torelli, Carlos J.; Ahluwalia, Rohini - In: Journal of consumer research : JCR ; an … 38 (2011/12) 5, pp. 933-947

Persistent link: https://www.econbiz.de/10009501080

Justice or compassion? : cultural differences in power norms affect consumer satisfaction with power-holders

Torelli, Carlos J.; Shavitt, Sharon; Cho, Young Ik; … - In: International marketing review 32 (2015) 3/4, pp. 279-306

Persistent link: https://www.econbiz.de/10011342737

It's not just numbers : cultural identities influence how nutrition information influences the valuation of foods

Gomez, Pierrick; Torelli, Carlos J. - In: Journal of consumer psychology : JCP : the official … 25 (2015) 3, pp. 404-415

Persistent link: https://www.econbiz.de/10011344200

Cultural determinants of status : implications for workplace evaluations and behaviors

Torelli, Carlos J.; Leslie, Lisa M.; Stoner, Jennifer L.; … - In: Organizational behavior and human decision processes : … 123 (2014) 1, pp. 34-48

Persistent link: https://www.econbiz.de/10010246705

Brand concepts as representations of human values : do cultural congruity and compatibility between values matter?

Torelli, Carlos J.; Ozsomer, Aysegul; Carvalho, Sergio W.; … - In: Journal of marketing 76 (2012) 4, pp. 92-108

Persistent link: https://www.econbiz.de/10009782927

Redefining home : how cultural distinctiveness affects the malleability of in-group boundaries and brand preferences

Torelli, Carlos J.; Ahluwalia, Rohini; Cheng, Shirley Y. Y. - In: Journal of consumer research : JCR ; an … 44 (2017) 1, pp. 44-61

Persistent link: https://www.econbiz.de/10011763790

Globally-Minded Marketing : A Cultural Approach to Building Iconic Brands

Torelli, Carlos J.; Rodas, Maria A. - 2024

Part I: Globally-Minded Marketing: The Big Picture -- Chapter 1: Globalization AND THE Forces Shaping THE Business Context -- Chapter 2: Global Marketing VS. Globally-Minded Marketing -- Chapter 3: Environmental Analysis AND Market Entry Decisions -- Part II: Gaining Cultural Insights In...

Persistent link: https://www.econbiz.de/10014463083