Cross-cultural issues in consumer behavior
Year of publication: |
2009
|
---|---|
Authors: | Shavitt, Sharon ; Lee, Angela Y. ; Torelli, Carlos J. |
Published in: |
Social psychology of consumer behavior. - New York, NY [u.a.] : Psychology Press, ISBN 978-1-84169-498-6. - 2009, p. 227-250
|
Subject: | Internationales Marketing | International marketing | Kulturelle Identität | Cultural identity | Konsumentenverhalten | Consumer behaviour | Interkulturelle Beziehungen | Cross-cultural relations |
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