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Culture and consumer behavior : contextual and compositional components
Craig, C. S.; Douglas, Susan P. - In: Handbook of developments in consumer behaviour, (pp. 47-82). 2012
Persistent link: https://www.econbiz.de/10009569512
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Separate but together : Mediterranean identity in three countries
Petruzzellis, Luca; Craig, C. S. - In: The journal of consumer marketing 33 (2016) 1, pp. 9-19
Persistent link: https://www.econbiz.de/10011472832
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Multicultural marketplaces : new territory for international marketing and consumer research
Demangoet, Catherine; Broderick, Amanda J.; Craig, C. S. - In: International marketing review 32 (2015) 2, pp. 118-140
Persistent link: https://www.econbiz.de/10011296982