Empowering rural consumers in emerging markets
Year of publication: |
2011
|
---|---|
Authors: | Samuel Craig, C. ; Douglas, Susan P. |
Published in: |
International Journal of Emerging Markets. - Emerald Group Publishing Limited, ISSN 1746-8817, ZDB-ID 2242085-X. - Vol. 6.2011, 4, p. 382-393
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Emerging markets | Market economy | Rural consumers | Marketing strategy | Value chain | Developing countries |
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