Chiu, Weisheng; Lee, Young-Joo; Won, Doyeon - In: International review on public and non-profit marketing 13 (2016) 1, pp. 1-13
The purpose of this study was to examine the utility of the existing subscales of charity sport events (CSEs …, namely ‘sport and event’ and ‘cause’ while other three domain-specific motivations including ‘philanthropic … more useful in predicting this group’s participation in charity sport events. …