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ECONIS (ZBW)
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Advanced modeling of online consumer behavior : the moderating roles of hedonism and culture
Richard, Marie-Odile
;
Habibi, Mohammad Reza
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1103-1119
Persistent link: https://www.econbiz.de/10011440229
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2
Hofstede's individual-level indulgence dimension : scale development and validation
Heydari, Ali
;
Laroche, Michel
;
Paulin, Michèle
; …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012648929
Saved in:
3
Fit or misfit of culture in marketing communication? : development of the culture-ladenness fit index
Bartikowski, Boris
;
Richard, Marie-Odile
;
Gierl, Heribert
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014383210
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