Advanced modeling of online consumer behavior : the moderating roles of hedonism and culture
Marie-Odile Richard, Mohammad Reza Habibi
| Year of publication: |
2016
|
|---|---|
| Authors: | Richard, Marie-Odile ; Habibi, Mohammad Reza |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 3, p. 1103-1119
|
| Subject: | Culture | Online behavior | Hedonism | Emotions | Purchase intentions | Konsumentenverhalten | Consumer behaviour | Emotion | Online-Handel | Online retailing | Hedonischer Preisindex | Hedonic price index | Kaufmotiv | Consumer motivation | Kulturelle Identität | Cultural identity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2015.08.026 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011440229