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~subject:"Culture"
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Culture
Brand image
11,174
Markenimage
11,060
Consumer behaviour
10,583
Konsumentenverhalten
10,538
Werbewirkung
8,005
Advertising effects
7,779
Brand management
7,687
Markenführung
7,649
Kulturelle Identität
5,995
Cultural identity
5,442
Sozialpsychologie
4,313
Werbung
3,941
Advertising
3,910
Brand
3,569
Markenartikel
3,543
Online-Marketing
2,902
Internet marketing
2,882
Social psychology
2,610
Relationship marketing
2,147
Beziehungsmarketing
2,142
Theorie
1,895
Theory
1,847
Deutschland
1,679
USA
1,676
Social Web
1,667
Social web
1,666
Germany
1,502
United States
1,499
Marketingmanagement
1,087
Marketing management
1,082
Unternehmenskultur
1,029
Corporate culture
1,016
Persönlichkeitspsychologie
1,002
Personality psychology
994
Interkulturelles Management
986
Welt
983
World
973
Cross-cultural management
960
Emotion
934
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742
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2
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research-article
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1,006
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10
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Beugelsdijk, Sjoerd
9
Nijkamp, Peter
9
Tubadji, Annie
9
Kaasa, Anneli
7
Minkov, Michael
7
Gunkel, Marjaana
5
Laroche, Michel
5
Spolaore, Enrico
5
Torelli, Carlos J.
5
Venaik, Sunil
5
Aaker, Jennifer
4
Bertacchini, Enrico
4
Chan, Tak Wing
4
Garolera, Jordi
4
Giuliano, Paola
4
Taras, Vas
4
Vadi, Maaja
4
Venturini, Alessandra
4
Yeganeh, Kia Hamid
4
Zotti, Roberto
4
Özak, Ömer
4
Andriani, Luca
3
Austen, Siobhan
3
Awad, Edmond
3
Benet-Martínez, Verónica
3
Brewer, Paul
3
Cannavale, Chiara
3
Carillo, Maria R.
3
Cebrián, Manuel
3
Claes, Marie-Thérèse
3
Cuevas, Rubén
3
Cuevas, Ángel
3
Desmet, Klaus
3
Dimitrov, Kiril
3
Friedman, Ray
3
Gheasi, Masood
3
Giavazzi, Francesco
3
Gokmen, Gunes
3
Hauff, Sven
3
Hoorn, André van
3
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National Bureau of Economic Research
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IGI Global
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Deutsche Gesellschaft für Soziologie
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Edward Elgar Publishing
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Indien / Registrar General
2
OECD
2
Catholic Inter-American Cooperation Program
1
Center for Advanced Study in the Behavioral Sciences
1
Confederation of British Industry
1
Confederation of British Industry / Environment Programme
1
Coopers & Lybrand Deloitte
1
Economics Seminar on Global Forces, Local Identity. The Economics of Cultural Diversity <2009, Rothenberge>
1
Eric Cuvillier <Firma>
1
Institute of Traditional Cultures <Madras>
1
International Social Science Council
1
Keizai-Keiei-Kenkyūsho <Kōbe>
1
Ministry of Information and Broadcasting, Gov. of India
1
Nordic Council of Ministers / Secretariat for Nordic Cultural Co-operation
1
Pilkington Plc <Saint Helens, Merseyside>
1
Robert Schuman Centre for Advanced Studies
1
Round Table Conference on Comparative Research <1965, Paris>
1
Soviet survey (London : 1956)
1
Springer Fachmedien Wiesbaden
1
Symposion Kultur und Wirtschaft <1995, Unna>
1
UNESCO
1
Unesco
1
Zhongguo-shouce-Bianji-Weiyuanhui
1
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Published in...
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Journal of business research : JBR
35
International business review : the official journal of the European International Business Academy
13
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
13
International journal of cross cultural management
11
International marketing review
11
Journal of world business : JWB
9
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
9
Cross cultural & strategic management
8
Cross cultural management : an international journal
8
Discussion paper series / IZA
8
Social status and cultural consumption
8
Journal of global marketing
7
Journal of international consumer marketing
7
Journal of international management
7
Discussion papers / CEPR
6
GLO discussion paper
6
Journal of business ethics : JOBE
6
Journal of cultural economics
6
CESifo working papers
5
Research in international business and finance
5
Tourism management : research, policies, practice
5
Applied economics letters
4
Australasian marketing journal
4
Economics letters
4
European journal of cross-cultural competence and management
4
International journal of arts management
4
International journal of business and globalisation : IJBG
4
Journal of East European management studies : JEEMS
4
Journal of economic behavior & organization : JEBO
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of institutional economics
4
Journal of international marketing
4
Journal of technology management in China
4
NBER Working Paper
4
NBER working paper series
4
Review of international business and strategy
4
Technological forecasting & social change : an international journal
4
The journal of corporate finance : contracting, governance and organization
4
Applied economics
3
European journal of international management : EJIM
3
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ECONIS (ZBW)
1,009
USB Cologne (EcoSocSci)
5
EconStor
3
Other ZBW resources
3
RePEc
2
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1
The effect of culture on attitude towards online advertising and online brands : applying Hofstede's cultural factors to internet marketing
Naser Valaei
;
Sajad Rezaei
;
Wan Khairuzzaman Wan Ismail
; …
- In:
International journal of internet marketing and …
10
(
2016
)
4
,
pp. 270-301
Persistent link: https://www.econbiz.de/10011688483
Saved in:
2
How culture shapes consumer responses to anthropomorphic products
Baskentli, Sara
;
Hadi, Rhonda
;
Lee, Leonard
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 495-512
Persistent link: https://www.econbiz.de/10014383225
Saved in:
3
Economics as a symptom of sadism : pathology in American culture and education and the legitimizing myths that support it
Kassel, Harold
-
2005
Persistent link: https://www.econbiz.de/10002404871
Saved in:
4
Cultural context and cross-country behavioral differences in group decision-making
Horak, Sven
;
Arya, Bindu
- In:
International studies of management & organization : ISMO
50
(
2020
)
2
,
pp. 153-173
Persistent link: https://www.econbiz.de/10012261048
Saved in:
5
Effects of culturally verbal and visual congruency/incongruency across cultures in a competitive advertising context
Teng, Lefa
;
Ye, Nan
;
Yu, Ying
;
Wu, Xiaochuang
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 288-294
Persistent link: https://www.econbiz.de/10010245269
Saved in:
6
The effects of fear appeal : a moderating role of culture and message type
Chung, Hwiman
;
Ahn, Euijin
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 452-469
Persistent link: https://www.econbiz.de/10010198653
Saved in:
7
The impact of culture on advertising
Mooij, Marieke de
- In:
Advertising worldwide : advertising conditions in …
,
(pp. 1-24)
.
2001
Persistent link: https://www.econbiz.de/10001599393
Saved in:
8
The role of culture in creative execution in celebrity endorsement : the cross-cultural study
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
3
,
pp. 155-172
Persistent link: https://www.econbiz.de/10010189495
Saved in:
9
Development and validation of an emic scale to measure ad-evoked nostalgia in France
Merchant, Altaf
;
Ford, John B.
;
Dianoux, Christian
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 706-729
Persistent link: https://www.econbiz.de/10011585286
Saved in:
10
Culture and the star-power strategy : comparing American and Korean response to celebrity-endorsed advertising
Choi, Jin-A.
;
Lewis, Robert
- In:
Journal of global marketing
30
(
2017
)
1
,
pp. 3-11
Persistent link: https://www.econbiz.de/10011779365
Saved in:
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