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Culture
Consumer behaviour
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Konsumentenverhalten
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Advertising
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Werbung
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Advertising effects
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Children
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Kinder
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Market research
7
Marktforschung
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Kulturelle Identität
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USA
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United States
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Messung
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Theory
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Brand management
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Eltern
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Emotion
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Familie
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Family
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Institutional economics
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Institutionenökonomik
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Markenführung
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Marketing
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Marketingmanagement
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Welt
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World
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Behinderte
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Beziehungsmarketing
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Cross-cultural competence
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Cross, Samantha N. N.
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Constructing a bridge to multicultural marketplace well-being : a consumer-centered framework for marketer action
Demangeot, Catherine
;
Kipnis, Eva
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 339-353
Persistent link: https://www.econbiz.de/10012023811
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Cultural competence and cultural compensatory mechanisms in binational households
Cross, Samantha N. N.
;
Gilly, Mary C.
- In:
Journal of marketing
78
(
2014
)
3
,
pp. 121-139
Persistent link: https://www.econbiz.de/10010360363
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