Bohnsack, René; Margolina, Alina - In: Journal of business models : JOBM 7 (2019) 3, pp. 24-37
Practice-oriented business model courses can be resource intensive and potentially entail a redesign of the curriculum. Blended-learning has been heralded as a solution for this problem. In this paper, the authors describe the design and content of a blended-learning business model course using...