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Spatiotemporal analysis of imitation behavior across new buyers at an online grocery retailer
Choi, Jeonghye; Hui, Sam K.; Bell, David R. - In: Journal of marketing research : JMR 47 (2010) 1, pp. 75-89
Persistent link: https://www.econbiz.de/10003947443
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A bivariate timing model of customer acquisition and retention
Schweidel, David A.; Fader, Peter; Bradlow, Eric T. - In: Marketing science : the marketing journal of the … 27 (2008) 5, pp. 829-843
Persistent link: https://www.econbiz.de/10003780132
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Customer acquisition via display advertising using multi-armed bandit experiments
Schwartz, Eric M.; Bradlow, Eric T.; Fader, Peter - 2013
Persistent link: https://www.econbiz.de/10010342020
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Customer acquisition via display advertising using multi-armed bandit experiments
Schwartz, Eric M.; Bradlow, Eric T.; Fader, Peter - In: Marketing science : the marketing journal of the … 36 (2017) 4, pp. 500-522
Persistent link: https://www.econbiz.de/10011744812