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Mediating effects of students' social bonds between self-esteem and customer citizenship behaviour in the context of international university branch campuses
Tan, Vie Ming; Farzana Quoquab; Ahmad, Fauziah Sh.; … - In: Asia Pacific journal of marketing and logistics 29 (2017) 2, pp. 305-329
Persistent link: https://www.econbiz.de/10011636584
Cover Image
Mediating effects of students’ social bonds between self-esteem and customer citizenship behaviour in the context of international university branch campuses
Tan, VieMing; Quoquab, Farzana; Ahmad, Fauziah Sh.; … - In: Asia Pacific Journal of Marketing and Logistics 29 (2017) 2, pp. 305-329
Purpose The purpose of this paper is to offer empirical evidence on the role of self-esteem and social bonding in explaining citizenship behaviour of students at international university branch campuses (IBCs). Design/methodology/approach A sample of 400 students from four IBCs in Malaysia was...
Persistent link: https://www.econbiz.de/10014675181