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~subject:"Dynamic capabilities"
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Customer relationship management and the social and semantic web : enabling cliens conexus
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International journal of internet marketing and advertising : IJIMA
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Customer relationship management adoption : using a dynamic capabilities approach
Pedron, Cristiane Drebes
;
Caldeira, Mario
- In:
International journal of internet marketing and …
6
(
2011
)
3
,
pp. 265-281
Persistent link: https://www.econbiz.de/10008907873
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2
A framework for Customer Knowledge Management based on Social Semantic Web : a hotel sector approach
Chaves, Marcirio Silveira
;
Trojahn, Cássia
;
Pedron, …
- In:
Customer relationship management and the social and …
,
(pp. 141-157)
.
2012
Persistent link: https://www.econbiz.de/10009377128
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