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Cross-cutting best practices for new product development (NPD) in turbulent environments : the effects of integration and co-creation
Panizzon, Mateus; Vidor, Gabriel; Camargo, Maria Emília - In: Innovation & management review 19 (2022) 2, pp. 106-122
Purpose - Continuous understanding of the best practices associated with new product development is a constant research opportunity to advance knowledge in the field, as far as changes in the business environment and the increasing turbulence level in different market segments create and...
Persistent link: https://www.econbiz.de/10013177798
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Kundenintegration in die Neuproduktentwicklung : eine Betrachtung der Konsumgüterindustrie
Schuhmacher, Monika C. - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003929552
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Die Rolle von Anwendern bei hochgradigen Innovationen : eine explorative Fallstudienanalyse in der Medizintechnik
Lettl, Christopher - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10010509824
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The impact of information technology on new product development performance
Mauerhoefer, Timo; Strese, Steffen; Brettel, Malte - In: The journal of product innovation management : an … 34 (2017) 6, pp. 719-738
Persistent link: https://www.econbiz.de/10011822690
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Wo ist das Problem? : Mit Design Thinking Innovationen entwickeln und umsetzen
Blatt, Markus (ed.); Sauvonnet, Emmanuel (ed.) - 2017 - 2., komplett überarbeitete Auflage
eCommerce-Projekten?" -- "3.4 Was leistet Design Thinking bei der Produktentwicklung?" -- "3.5 Wie entwickelt man ein ganz neues …
Persistent link: https://www.econbiz.de/10011837847
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Kundenorientierung im Innovationsprozess : die erfolgreiche Integration von Kunden in den frühen Phasen der Produktentwicklung
Reichart, Sybille V. - 2002 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001674785
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Customer and frontline employee influence on new service development performance
Melton, Horace L.; Hartline, Michael D. - In: Journal of service research : JSR 13 (2010) 4, pp. 411-425
Persistent link: https://www.econbiz.de/10008736074
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CKM-embedded innovation marketing as success driver for product innovation : theoretical framework and empirical research
Sun, Hongqing - 2010
Persistent link: https://www.econbiz.de/10008825050
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Open to suggestions : how organizations elicit suggestions through proactive and reactive attention
Dahlander, Linus; Piezunka, Henning - In: Research policy : policy, management and economic … 43 (2014) 5, pp. 812-827
Persistent link: https://www.econbiz.de/10010469162