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~subject:"Customer integration"
~type_genre:"Guidebook"
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Customer integration
Erfolgsfaktor
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Flipped : how bottom-up co-creation is replacing top-down
innovation
Winsor, John
-
2010
"Advertising leader John Winsor discusses how companies can use 'co-creation' tools to create new products, services, and marketing strategies in collaboration with their customers"--Provided by publisher
Persistent link: https://www.econbiz.de/10003932006
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The next evolution of marketing : connect with your customers by marketing with meaning
Gilbreath, Bob
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2010
Persistent link: https://www.econbiz.de/10003822840
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