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Services, experiences and innovation : integrating and extending research
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The journal of business & industrial marketing
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Investigating issues and challenges for customer involvement in business services innovation
Nicolajsen, Hanne Westh
;
Scupola, Ada
- In:
The journal of business & industrial marketing
26
(
2011
)
5
,
pp. 368-376
Persistent link: https://www.econbiz.de/10009272392
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User involvement in business-to-business operational service innovation
Nardelli, Giulia
;
Scupola, Ada
- In:
Services, experiences and innovation : integrating and …
,
(pp. 253-268)
.
2018
Persistent link: https://www.econbiz.de/10011954634
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