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Engaging with brands : the influence of dispositional and situational brand engagement on customer advocacy
Liu, Richie L.; Sprott, David E.; Spangenberg, Eric R.; … - In: Customer engagement marketing, (pp. 269-292). 2018
Persistent link: https://www.econbiz.de/10011739869
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Rise of the machines? : customer engagement in automated service interactions
Hollebeek, Linda D.; Sprott, David E.; Brady, Michael K. - In: Journal of service research 24 (2021) 1, pp. 3-8
Persistent link: https://www.econbiz.de/10012426746
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Special issue: customer engagement in automated service interactions
Hollebeek, Linda D. (ed.); Sprott, David E. (ed.);  … - 2021
Persistent link: https://www.econbiz.de/10012426830