Engaging with brands : the influence of dispositional and situational brand engagement on customer advocacy
Year of publication: |
[2018]
|
---|---|
Authors: | Liu, Richie L. ; Sprott, David E. ; Spangenberg, Eric R. ; Czellar, Sandor |
Published in: |
Customer engagement marketing. - Cham : Palgrave Macmillan, ISBN 978-3-319-61984-2. - 2018, p. 269-292
|
Subject: | Kundenintegration | Customer integration | Markenimage | Brand image | Virales Marketing | Viral marketing | Strukturgleichungsmodell | Structural equation model |
-
Martensen, Anne, (2016)
-
What can influence the consumers' online word-of-mouth? : an online gaming perspective
Liao, Shu-hsien, (2013)
-
Kaushal, Deepak, (2023)
- More ...
-
Liu, Richie L., (2018)
-
Rebranding : review, conceptualization, and research propositions
Liu, Richie L., (2019)
-
Consumer reactions to self-expressive brand display
Sprott, David E., (2009)
- More ...