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Personality, person-brand fit, and brand community : an investigation of individuals, brands, and brand communities
Matzler, Kurt; Pichler, Elisabeth A.; Füller, Johann; … - In: Journal of marketing management : MM 27 (2011) 9/10, pp. 874-890
Persistent link: https://www.econbiz.de/10009349582
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Triggers for virtual customer integration in the development of medical equipment : from a manufacturer and a user's perspective
Füller, Johann; Faullant, Rita; Matzler, Kurt - In: Industrial marketing management : the international … 39 (2010) 8, pp. 1376-1383
Persistent link: https://www.econbiz.de/10008807108
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Towards a comprehensive understanding of lead userness : the search for individual creativity
Faullant, Rita; Schwarz, Erich J.; Krajger, Ines; … - In: Creativity and innovation management 21 (2012) 1, pp. 76-92
Persistent link: https://www.econbiz.de/10009519801
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Do lead users cooperate with manufacturers in innovation? Investigating the missing link between lead userness and cooperation initiation with manufacturers
Globocnik, Dietfried; Faullant, Rita - In: Technovation : the international journal of … 100 (2021), pp. 1-14
Persistent link: https://www.econbiz.de/10012626274
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Fair play : perceived fairness in crowdsourcing competitions and the customer relationship-related consequences
Faullant, Rita; Füller, Johann; Hutter, Katja - In: Management decision : MD 55 (2017) 9, pp. 1924-1941
Persistent link: https://www.econbiz.de/10011779004
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Methoden zum Einbezug innovativer Kunden : der Lead User Ansatz
Bidmon, Sonja; Matzler, Kurt - In: Innovationen im Tourismus : Wettbewerbsvorteile durch …, (pp. 177-195). 2006
Persistent link: https://www.econbiz.de/10003324081
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Innovation creation in online consumer groups
Jawecki, Gregor; Füller, Johann; Matzler, Kurt - In: Der Markt : international journal of marketing 48 (2009/10) 3, pp. 117-123
Persistent link: https://www.econbiz.de/10003929451
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Avatar-based innovation : how avatars experience co-creation projects in second life
Matzler, Kurt; Füller, Johann; Kohler, Thomas; … - In: Problems and perspectives in management : PPM ; … 9 (2011) 2, pp. 21-32
Persistent link: https://www.econbiz.de/10009230666
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Consumers' creative talent : which characteristics qualify consumers of open innovation projects? : an exploration of asymmetrical effects
Füller, Johann; Matzler, Kurt; Hutter, Katja; Hautz, Julia - In: Creativity and innovation management 21 (2012) 3, pp. 247-261
Persistent link: https://www.econbiz.de/10009628157
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User roles and contributions in innovation-contest communities
Füller, Johann; Hutter, Katja; Hautz, Julia; Matzler, Kurt - In: Journal of management information systems : JMIS 31 (2014/15) 1, pp. 273-307
Persistent link: https://www.econbiz.de/10010401638