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Inés Rosales : el reto de inte...
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Customer integration
Beziehungsmarketing
15
Relationship marketing
15
Consumer behaviour
12
Konsumentenverhalten
12
Spain
11
Spanien
10
Customer satisfaction
8
Kundenzufriedenheit
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Dienstleistungsqualität
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Service quality
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KMU
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Lieferantenmanagement
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SME
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Supplier relationship management
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Corporate Social Responsibility
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Corporate social responsibility
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Lieferkette
4
Supply chain
4
B-to-B-Marketing
3
Beschwerdemanagement
3
Business-to-business marketing
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Co-creation
3
Complaint management
3
Customer service
3
Customer value
3
Kundenintegration
3
Kundenservice
3
Kundenwert
3
SMEs
3
Alliances
2
Asymmetric relationships
2
Bankgeschäft
2
Banking services
2
Business network
2
Committed champions
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Coronavirus
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Customer profitability
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Dual-value appropriation
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Cambra-Fierro, Jesús
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Cambra-Fierro, Jesús J.
1
Grott, Emily
1
Melero-Polo, Iguacel
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Melero-Polo, Iguácel
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Pérez, Lourdes
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Sesé, F. Javier
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Vázquez-Carrasco, Rosario
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Innovation: organization & management : IOM
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Journal of retailing and consumer services
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Service business
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ECONIS (ZBW)
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Customer engagement : innovation in non-technical marketing processes
Cambra-Fierro, Jesús J.
;
Melero-Polo, Iguacel
; …
- In:
Innovation: organization & management : IOM
15
(
2013
)
3
,
pp. 326-336
Persistent link: https://www.econbiz.de/10010226652
Saved in:
2
"Towards a co-creation framework in the retail banking services industry : do demographics influence?"
Cambra-Fierro, Jesús
;
Pérez, Lourdes
;
Grott, Emily
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 219-228
Persistent link: https://www.econbiz.de/10011629059
Saved in:
3
Can complaint-handling efforts promote customer engagement?
Cambra-Fierro, Jesús
;
Melero-Polo, Iguácel
;
Sesé, F. …
- In:
Service business
10
(
2016
)
4
,
pp. 847-866
Persistent link: https://www.econbiz.de/10011722441
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