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Customer integration
Consumer behaviour
82,982
Konsumentenverhalten
80,502
Relationship marketing
26,210
Beziehungsmarketing
25,536
Social Web
20,601
Social web
20,570
Brand management
17,669
Markenführung
17,255
Online-Marketing
13,146
Internet marketing
13,030
Theorie
12,116
Theory
11,943
Brand image
11,166
Markenimage
11,052
Customer satisfaction
8,350
Kundenzufriedenheit
8,139
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7,884
Germany
7,478
Online-Handel
6,929
Online retailing
6,911
USA
6,853
Electronic Commerce
6,634
United States
6,583
Markenartikel
6,540
Brand
6,504
Service quality
6,424
Dienstleistungsqualität
6,369
E-commerce
6,306
Marketingmanagement
5,632
Marketing management
5,597
Werbewirkung
5,145
Advertising effects
5,086
Einzelhandel
4,963
Retail trade
4,903
Advertising
4,421
Werbung
4,362
Viral marketing
4,182
Virales Marketing
4,182
Marketing
4,130
Emotion
3,805
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241
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50
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10
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6
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5
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Hollebeek, Linda D.
30
Füller, Johann
14
Piller, Frank T.
14
Brodie, Roderick J.
13
Conduit, Jodie
12
Büttgen, Marion
11
Herstatt, Cornelius
11
Reichwald, Ralf
11
Brem, Alexander
10
Hajli, Nick
10
Bruhn, Manfred
9
Hippel, Eric von
9
Kumar, V.
9
Malthouse, Edward C.
9
Rather, Raouf Ahmad
9
Bilgram, Volker
8
Harrigan, Paul
8
Jaakkola, Elina
8
Ihl, Christoph
7
Nambisan, Satish
7
Plewa, Carolin
7
Rahman, Zillur
7
Schreier, Martin
7
Busser, James A.
6
Calder, Bobby J.
6
Clark, Moira K.
6
Cova, Bernard
6
Ind, Nicholas
6
Islam, Jamid Ul
6
Jacob, Frank
6
Johnson, Lester W.
6
Kaufmann, Hans Rüdiger
6
Khan, Imran
6
Loureiro, Sandra Maria Correia
6
Schaarschmidt, Mario
6
Shulga, Lenna V.
6
Spann, Martin
6
Alexander, Matthew
5
Beatty, Sharon E.
5
Behnam, Mohsen
5
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Springer Fachmedien Wiesbaden
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IGI Global
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Technische Universität Berlin
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1
Freie Universität Berlin
1
Förderverein des Centers for Digital Technology and Management e.V.
1
Handelshochschule Leipzig
1
International Conference on Services Management <North Cyprus)>
1
John Wiley and Sons <Hoboken, NJ>
1
Josef Eul Verlag GmbH
1
Panepistēmio Kypru / Department of Economics
1
Salzburg Research Forschungsgesellschaft
1
Swisscom
1
Technische Universität Dresden
1
Technische Universität Ilmenau
1
Universität Bayreuth / Rechts- und Wirtschaftswissenschaftliche Fakultät
1
Universität Duisburg-Essen
1
Universität Stuttgart
1
Verlag Dr. Kovač
1
Verlag Werner Hülsbusch
1
Westfälische Wilhelms-Universität Münster
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Zukunftsforum Innovationsfähigkeit <2, 2009, Berlin>
1
ayway media GmbH
1
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Journal of business research : JBR
112
Journal of retailing and consumer services
68
Industrial marketing management : the international journal for industrial and high-tech firms
41
The journal of services marketing
33
Journal of service management
29
International journal of hospitality management
27
Journal of strategic marketing
25
SpringerLink / Bücher
22
Technological forecasting & social change : an international journal
22
The service industries journal
21
The journal of brand management : an international journal
20
The journal of business & industrial marketing
19
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
18
Journal of marketing management : MM
18
Marketing intelligence & planning
18
The journal of product & brand management
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Journal of service research : JSR
15
Journal of the Academy of Marketing Science
15
Customer engagement : contemporary issues and challenges
14
International journal of innovation management
14
Journal of marketing
14
Service business
14
International journal of technology marketing : IJTMkt
13
Journal of service research
13
Research policy : policy, management and economic studies of science, technology and innovation
13
Tourism management : research, policies, practice
13
Handbook of research on customer engagement
12
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
European journal of marketing
11
International journal of contemporary hospitality management
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Marketing theory
11
Services marketing quarterly
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Journal of service theory and practice : JSTP
10
The journal of product innovation management : an international publication of the Product Development & Management Association
10
Business horizons
9
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ECONIS (ZBW)
2,220
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1
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Saved in:
2
Customer engagement in a Facebook brand community
Gummerus, Johanna
;
Liljander, Veronica
;
Weman, Emil
; …
- In:
Management research review
35
(
2012
)
9
,
pp. 857-877
Persistent link: https://www.econbiz.de/10009660470
Saved in:
3
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
4
Online customer engagement : creating social environments through brand community constellations
Hammedi, Wafa
;
Kandampully, Jay
;
Zhang, Ting Ting Christina
- In:
Journal of service management
26
(
2015
)
5
,
pp. 777-806
Persistent link: https://www.econbiz.de/10011503583
Saved in:
5
Customer brand co-creation : a conceptual model
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
Saved in:
6
Introducing branded communities in sport for building strong brand relations in social media
Popp, Bastian
;
Woratschek, Herbert
- In:
Sport management review
19
(
2016
)
2
,
pp. 183-197
Persistent link: https://www.econbiz.de/10011475594
Saved in:
7
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan
;
Hsiao, Shih-Hui
;
Yang, Zhiguo
;
Hajli, Nick
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
Saved in:
8
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
9
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
10
The effects of brand involvement and messaging strategy on user responses
Cho, Su Yeon
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 42-59
Persistent link: https://www.econbiz.de/10012801955
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