//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Customer integration"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Produkt cyfrowy w świetle jako...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Customer integration
Betriebliche Wertschöpfung
4
Value creation
4
Consumer behaviour
2
Digitalisierung
2
Digitization
2
Konsumentenverhalten
2
Kundenintegration
2
Value co-creation
2
consumer behavior
2
value creation
2
B2C marketing
1
B2C networks
1
B2C relationships
1
Beziehungsmarketing
1
Brasilien
1
Brazil
1
Business model
1
Business network
1
Crowdsourcing
1
Digital platform
1
Digital resources
1
Digital transformation
1
Digitale Plattform
1
E-commerce
1
Electronic Commerce
1
Friction
1
Geschäftsmodell
1
Imitation strategy
1
Imitationsstrategie
1
Innovation
1
Lieferantenmanagement
1
Lubricants
1
Marketing theory
1
Marketingtheorie
1
Narrative Methode
1
Narrative method
1
Network economics
1
Netzwerkökonomik
1
Relationship marketing
1
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Wieczerzycki, Marcin
2
Deszczyński, Bartosz
1
Hauke-Lopes, Aleksandra
1
Ratajczak-Mrozek, Milena
1
Published in...
All
Marketing theory
1
The journal of business & industrial marketing
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Collective storytelling : value co-creation in narrative-based goods
Wieczerzycki, Marcin
;
Deszczyński, Bartosz
- In:
Marketing theory
22
(
2022
)
3
,
pp. 445-463
Persistent link: https://www.econbiz.de/10013388911
Saved in:
2
Value co-creation and co-destruction in the digital transformation of highly traditional companies
Hauke-Lopes, Aleksandra
;
Ratajczak-Mrozek, Milena
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
6
,
pp. 1316-1331
Persistent link: https://www.econbiz.de/10014276778
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->