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Customer integration
Consumer behaviour
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Beziehungsmarketing
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Digitalisierung
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11
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11
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Schumann, Jan Hendrik
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AMS review : official publication of the Academy of Marketing Science
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ECONIS (ZBW)
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Service locus of control and customer coproduction : the role of prior service experience and organizational socialization
Büttgen, Marion
;
Schumann, Jan Hendrik
;
Ates, Zelal
- In:
Journal of service research : JSR
15
(
2012
)
2
,
pp. 166-181
Persistent link: https://www.econbiz.de/10009548673
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2
Culture's impact on customer motivation to engage in professional service enactments
Schumann, Jan Hendrik
;
Wünderlich, Nancy V.
;
Zimmer, Marcus
- In:
Schmalenbach business review : sbr
64
(
2012
)
2
,
pp. 141-165
Persistent link: https://www.econbiz.de/10009531968
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3
Pricing co-created value : an integrative framework and research agenda
Read, Stuart
;
Michel, Stefan
;
Schumann, Jan Hendrik
; …
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
3
,
pp. 155-183
Persistent link: https://www.econbiz.de/10012162440
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