Hollebeek, Linda D. (ed.); Sprott, David E. (ed.) - 2019
Contents: Introduction to the handbook of research on customer engagement -- 1: Linda D. Hollebeek and David E. Sprott -- Part I: Customer engagement and marketing practice -- Introduction: Customer engagement and marketing practice / V. Kumar -- 1 engagement-to-value (e2v): An empirical case...
