Introduction to the Handbook of research on customer engagement
Linda D. Hollebeek and David E. Sprott
| Year of publication: |
2019
|
|---|---|
| Authors: | Hollebeek, Linda D. ; Sprott, David E. |
| Published in: |
Handbook of research on customer engagement. - Cheltenham, UK : Edward Elgar Publishing, ISBN 978-1-78811-489-9. - 2019, p. 1-3
|
| Subject: | Kundenbindung | Customer retention | Wirtschaftsforschung | Economic research |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4337/9781788114899.00005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013163338