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The determinants of consumers’...
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Customer retention
Dienstleistung
25
Beziehungsmarketing
17
Relationship marketing
16
Service quality
15
Consumer behaviour
14
Konsumentenverhalten
14
Marketing
14
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transformative service research
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Bitner, Mary Jo
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Journal of marketing research : JMR
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Customer positivity and participation in services : an empirical test in a health care context
Gallan, Andrew S.
;
Jarvis, Cheryl Burke
;
Brown, Stephen …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
3
,
pp. 338-356
Persistent link: https://www.econbiz.de/10009747843
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2
Decoding costumer-firm relationships : how attachment styles help explain customers' preferences to closeness, repurchase intentions, and changes in relationship breadth
Mende, Martin
;
Bolton, Ruth N.
;
Bitner, Mary Jo
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 125-142
Persistent link: https://www.econbiz.de/10009715240
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