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~subject:"Customer satisfaction"
~subject:"Markenführung"
~subject:"Werbung"
~type_genre:"Non-commercial literature"
~type_genre:"Ratgeber"
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Customer satisfaction
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7
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3
Levine, Julia
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Loginova, Oksana
3
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2
Armstrong, Mark
2
Asongu, Simplice
2
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2
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2
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Chambre de commerce et d'industrie de Paris
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Ernst-Moritz-Arndt-Universität Greifswald
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1
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1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Henkel-Kommanditgesellschaft auf Aktien / Unternehmenskommunikation
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
IP Deutschland GmbH <Köln>
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
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1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
Markendialog <8, 2004, Frankfurt, Main>
1
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Robert Schuman Centre for Advanced Studies
1
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1
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1
Tagung Durch's Dickicht der Attraktionen - Marketing im Übergang vom Produkt- zum Kommunikationswettbewerb <1990, Nürnberg>
1
Technische Universität Dresden
1
The Nielsen Company (Germany)
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
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Discussion papers / CEPR
10
Working paper / National Bureau of Economic Research, Inc.
10
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
9
CESifo working papers
8
Working papers / TSE : WP
8
Simon Business School working paper
7
Working paper series
7
Discussion paper / Centre for Economic Policy Research
6
Discussion paper / Tinbergen Institute
6
Faculty & research / Insead : working paper series
6
Working papers / Bureau of Economics, Federal Trade Commission
6
ERIM report series research in management
5
ESMT working paper
5
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
5
Working paper
5
Cahier de recherche / Faculté des Sciences Economiques et Sociales, Hautes Etudes Commerciales, Université de Genève
4
ERIM Ph. D. series research in management / Erasmus Institute of Management
4
Erfurter Hefte zum angewandten Marketing
4
Report / Marketing Science Institute
4
DICE discussion paper
3
Dresdner Beiträge zur Betriebswirtschaftslehre
3
Ilmenauer Schriften zur Betriebswirtschaftslehre
3
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
3
NORD
3
Schriftenreihe Marketing, Management
3
Stanford University Graduate School of Business research paper
3
Working paper / Indian Institute of Management, Ahmedabad
3
Working paper series / Department of Economics, University of Missouri-Columbia
3
Working paper series : WPS
3
Working papers / Harvard Business School, Division of Research
3
AGDI working paper
2
Arbeitspapier / HHL, Leipzig Graduate School of Management
2
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Barcelona GSE working paper series : working paper
2
Betriebswirtschaftliche Diskussionsbeiträge
2
CEMFI working paper
2
Department of Economics discussion paper series / University of Oxford
2
Discussion paper / Center for Economic Research, Tilburg University
2
Discussion papers in economics / Center for Economic Analysis, Department of Economics, University of Colorado at Boulder : Working paper
2
HEC Paris research paper series
2
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ECONIS (ZBW)
410
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410
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1
Dedicated followers of
fashion
: an economic geographic analysis of the Swedish
fashion
industry
Hauge, Atle
-
2007
Persistent link: https://www.econbiz.de/10003650038
Saved in:
2
Brand
and societal effects of using sex in advertisements targeted at adolescents : an experiment-based study
Bains, Karnika
;
Dewani, Prem Prakash
;
Jaiswal, Anand Kumar
-
2023
Persistent link: https://www.econbiz.de/10014387914
Saved in:
3
Contested brands : how antagonistic market actors disrupt
brand
meanings
Dietrich, Daniel
-
2020
Persistent link: https://www.econbiz.de/10013440275
Saved in:
4
Effect of sales on
brand
loyalty
Huang, Rui
(
contributor
);
Perloff, Jeffrey M.
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003718953
Saved in:
5
The way brands work : consumers' understanding of the creation and usage of brands
Bertilsson, Jon
-
2009
Persistent link: https://www.econbiz.de/10003905269
Saved in:
6
Wenn Sport zur Religion wird : wie die Beziehung zwischen Sportidol und Konsument auf den Erfolg der Marke wirkt ; eine empirische Studie
Huber, Frank
;
Vogel, Johannes
;
Meyer, Frederik
;
Becker, …
-
2008
Persistent link: https://www.econbiz.de/10003666452
Saved in:
7
Store vs. national brands : a product line mix puzzle
Moner Colonques, Rafael
(
contributor
); …
-
2007
-
1. ed.
Persistent link: https://www.econbiz.de/10003598208
Saved in:
8
Wirkung von Country of Origin- und Country of
Brand
-Effekten : Konsumgüter und Dienstleistungen im Vergleich
Ahlert, Dieter
;
Backhaus, Christof
;
Berentzen, Johannes
; …
-
2007
Persistent link: https://www.econbiz.de/10003553140
Saved in:
9
Customer coping in response to relationship transgressions : an attachment theoretic approach
Paulssen, Marcel
;
Bagozzi, Richard P.
-
2007
Persistent link: https://www.econbiz.de/10003530374
Saved in:
10
Attachment security and the strength of commercial relationships : a longitudinal study
Paulssen, Marcel
;
Fournier, Susan
-
2007
Persistent link: https://www.econbiz.de/10003530381
Saved in:
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